A Hybrid Beauty Conference for Rising K-Beauty Brands

What is K-Beauty Express 2.0?

K-Beauty Express 2.0 is a hybrid beauty conference where rising K-Beauty brands can showcase their products at a prime location in Seongsu, while also gaining access to insightful sessions and networking opportunities with buyers and investors.

On the 1st floor, a market-style pop-up will connect brands with more than 1,000 domestic and international consumers each day. On the 2nd floor, attendees can join sessions focused on the growth, investment, and global expansion of K-Beauty brands, along with curated matching opportunities with buyers, media, and investors.

Event Overview

Event: K-Beauty Express 2.0

Organizers: MISSION International, Stakke

Date & Time: Sessions — August 28, 2026 (Fri), 2:00 PM–6:00 PM

Pop-up — August 28–29, 2026 (Fri–Sat), 2 days

Location: Stakke Seongsu, 1F / 2F / Rooftop

Seoul Seongdong-gu Ttukseom-ro 17-gil 35

Admission:

1F Pop-up — Walk-in / Free Admission

2F Sessions — Pre-registration Required

▪ K-Beauty Pop-Up Market | 1F

A two-day pop-up market where emerging K-Beauty brands can showcase and sell their products directly to visitors.

▪ K-Beauty Session | 2F

A dedicated session featuring insights on K-Beauty brand growth, investment, and global market expansion, with practical perspectives from industry professionals.

▪ Networking & Cross-Border Office Hours | Throughout the Venue

An opportunity for participating brands, investors, buyers, and industry professionals to connect through 1:1 networking, business matching, and buyer meetings.

2F K-Beauty Session

2:00–2:10 PM | Welcome Remarks

Seonghun Kim, Managing Partner, Mission Law Firm

2:10–2:20 PM | B2B Partner Introduction

Meet the Investors, Distributors, Manufacturers & Global Partners

2:20–2:40 PM |The K-Beauty Legal Guide

From Product Selection & Trademark Protection to Contracts — Essential Legal Insights Every Beauty Brand Should Know.

Jinwoo Park, Attorney, Mission Law Firm

2:40–3:00 PM | TREND INSIGHT | Why Some Brands Win — and Others Get Left Behind

Entering the Era of K-Beauty 3.0: How Global Beauty Market Trends Are Changing, Which Brands Are Growing, and What Korean Brands Need to Prepare for Next.

Jiwon Lee, CEO, KODEOK

3:00–3:30 PM | K-Beauty Brand Pitch I

5-Minute Pitches from Participating K-Beauty Brands

3:30–3:50 PM | Break Time

3:50–4:10 PM | What I Wish I Knew Before Manufacturing: Everything You Need to Know About Beauty Production

From OEM & ODM to MOQ — A Practical Guide to What Every Beauty Brand Needs to Know Before Entering Production.

Ilho Hong, CEO, FACTOSQUARE

4:10–4:30 PM | EXCLUSIVE PARTNERSHIP SESSION | What Makes Logistics Different for Beauty Brands That Sell — and Stay Profitable?

Hyunjun Do, Poomgo

4:30–5:00 PM | K-Beauty Brand Pitch II

5-Minute Pitches from Participating K-Beauty Brands

5:00–6:00 PM | Networking

Connect with participating brands, investors, distributors, manufacturers, and global business partners.

All sessions will be conducted in Korean.

Register for a Session: https://event-us.kr/lawmission/event/130827

Even without registering for a session, you are free to visit the 1F Pop-up area.

Q&A

Q. What is the event schedule?

A. The 1F All-Day Market Pop-Up will be open for two days, August 28–29. On August 28, the K-Beauty Session will also take place on the 2F.

Q. Is parking available?

A. There is no parking available at the event venue, so we kindly ask visitors to use a nearby public parking facility.