Webinar starting a business in Korea

So You Want to Start a Business in Korea?  REGISTER NOW

Korea is one of the world’s most dynamic markets: home to global brands, fast-moving consumers, world-leading technology, vibrant culture, and a business environment shaped by both deep tradition and constant innovation. For many entrepreneurs, founders and professionals overseas, Korea is increasingly on the radar. Whether through K-pop, K-dramas, beauty, food, gaming, technology, startups, advanced manufacturing or digital services, Korea’s global influence has never been stronger. But turning interest into a real business opportunity requires more than enthusiasm. This free AustCham Korea webinar is designed for anyone curious about starting, expanding or doing business in Korea. With a particular focus on an Australian audience, the session will offer practical, first-hand insights from people who have built businesses, advised companies and worked across Korea’s commercial landscape. Across 60–75 minutes, our speakers will concisely share real-world perspectives on what it takes to enter the Korean market, establish a business presence, navigate registration and set-up, understand local communication styles, and avoid common misunderstandings. What You Will Hear

• Jane Newman of Re-humanising will share her personal story of moving to Korea after digital burnout, exploring the problem of social isolation in high tech societies. She’ll provide insights into unique cultural values that are essential to building trust in Korean society and tips for overcoming tech startup challenges.
• Irene Kim of Pearson & Partners Korea will provide practical guidance on business registration, market entry and visa considerations, including useful points for both new entrepreneurs and established businesses looking to expand into Korea.
• Adrian Pollard, Co-Founder & CPO of HollaEx, will speak from the perspective of a technology entrepreneur who founded and has operated a crypto software company in Korea for several years.
• Jenny Lim, Founder & CEO of Korelation, will offer practical insights into Korean business culture, communication styles and common challenges foreigners may face when working with Korean partners, clients or teams.

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