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What Is a Venture Studio? Farhad A. Mohammadi on Startups, Exits & Lessons from Building in Italy 🇮🇹

GW

Grant Watkins

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In this episode of The Startup Vagabond, Grant Watkins sits down with serial founder and venture studio leader Farhad Alessandro Mohammadi, based in Turin, Italy. With Persian and Sicilian roots, Farhad brings a global perspective to startup building—from Craigslist and Groupon copycats to launching Italy’s largest mobile pet grooming company and founding his own venture studio, Mamazen.

🔥 In this episode:

– What a venture studio really is—and how it’s different from an accelerator or incubator

– How Farhad built and sold a delivery startup that reached €6.5M in revenue on just €750K raised

– The brutal early lessons from trying to build too many startups at once

– How Mamazen now filters 50+ ideas down to 3 winners every 6 months

– Their process: trend analysis, customer interviews, landing page tests, and co-founder recruiting

– Scaling a mobile pet grooming startup to 7 cities in 20 months

– Why prioritization is survival in a startup: “It’s like choosing which room of your burning house to save”

🧠 Best advice for new founders:

“Stay humble. Prioritize ruthlessly. Listening to the market beats falling in love with your idea.”


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