As awareness of health and environmental issues continues to grow, plant-based alternatives are gaining significant attention in Korea's food market. Plant-based yogurt is emerging as a key trend for 2025, appealing not only to vegan consumers but also to those suffering from dairy allergies or lactose intolerance. Let’s explore the global trends and changes in the domestic market to uncover the potential of plant-based yogurt.

Growth of Plant-Based Yogurt in the Global Market

The global market for plant-based yogurt has been expanding rapidly. As of 2022, the market size reached approximately $5.043 billion, and it is projected to grow at a compound annual growth rate (CAGR) of 9.2% through 2032. This growth reflects global trends emphasizing health-conscious living and sustainable food consumption. Factors such as diverse flavors, innovative packaging designs, and the emergence of brands offering plant-based alternatives have further accelerated this expansion.

These global trends are influencing the Korean market as well. Korean consumers are becoming more open to alternative food options, with health-conscious consumption patterns strengthening across the board.

Changes in Korea's Yogurt Market and the Rise of Plant-Based Options

The yogurt market in Korea has been steadily growing since 2020. According to Euromonitor, the market size, which was KRW 1.8015 trillion in 2018, is expected to reach KRW 2.1152 trillion by 2025. Amid this growth, consumers are seeking alternatives beyond traditional dairy-based yogurts.

Notable Cases: Starbucks Korea and Pulmuone

In 2022, Starbucks Korea introduced the world’s first beverage made with plant-based yogurt, the "Pine Coco Green Yogurt Blended." This drink received positive feedback from consumers for its healthy image and unique taste.

Similarly, in January 2023, Pulmuone Danone launched the plant-based yogurt brand “Activia Plant-Based.” Within three months, the brand sold over one million cups, marking a successful entry into the market. The product gained particular popularity among women in their 30s, further enhancing the brand’s value.

Why Plant-Based Yogurt is Becoming a Trend

1. 1. Increased Focus on Health and Well-BeingModern consumers prioritize health and well-being when choosing their diets. Plant-based yogurt, which is lower in calories and easier to digest than dairy yogurt, has become an attractive option, especially for those focused on weight management.
2. 2. Environmental Protection and SustainabilityAs more consumers consider the environmental impact of animal-based food production, plant-based alternatives are emerging as sustainable options. Plant-based yogurt contributes to environmental conservation by producing lower carbon emissions and using less water during production.
3. 3. Rising Demand for Vegan and Specialty DietsThe vegan population in Korea is growing, and so is the number of consumers requiring specialty diets due to lactose intolerance or allergies. This has expanded the demand for plant-based yogurt.
4. 4. Diverse Product OfferingsWhile earlier products had limited flavors and options, the market now offers a variety of plant-based yogurts made from coconut, almond, oat, cashew, and more. This broad range of choices enhances the appeal for consumers.

Outlook for the Plant-Based Yogurt Market in Korea by 2025

Plant-based yogurt is poised to become a significant trend in the domestic market by 2025, driven by global growth and the changing food consumption patterns of Korean consumers. Moving beyond traditional dairy products, plant-based yogurt aligns with the needs of health- and environment-conscious buyers, paving the way for market expansion.

Implications for the Industry

The growth of the plant-based yogurt market presents new opportunities for businesses. Consumers increasingly seek products that prioritize health and environmental considerations, making it essential for companies to align their marketing strategies with these trends. Localized product launches and aggressive promotion through online channels will likely prove effective in capturing market share.

Plant-based yogurt represents more than just a healthy food option; it reflects a broader shift toward sustainability and environmental consciousness. To stay ahead in this evolving market, the food industry must focus on innovative product development and targeted marketing strategies to attract new consumers.

Plant-based yogurt is expected to transform from an optional choice to a necessary alternative in the Korean food market by 2025. Now is the perfect time to seize the opportunity and lead the way in this promising segment.